“This album is all about me being a singer, a songwriter, and a musician,” Lavigne says. “Typically the lead vocal gets buried in the track and you can’t always hear the quality, character, or emotion after a certain point. I wanted my voice to be the main instrument. It forced me to really throw myself out there. I still love rocking out, but I wanted this record to show a different side. That’s why I produced some of the songs myself, which I never thought I’d do.”